AboutThe Client

Established in 1997 as one of the earliest sources of professional wrestling news on the internet. Then known as ‘The Internet Wrestling Zone’, the site offered fans unique insight into the world of sports entertainment.

The site eventually evolved into, providing the latest news and rumors, as well as all in-depth results and reviews, superstar profiles, championship histories and image galleries.

Today, the site remains a major player in the highly competitive wrestling news scene.


About this project

During our work on the relaunch of the website, it was decided that a complete overhaul of the brand would form an integral part of relaunching the entire brand.

Several logos had been used by the site in the past with no real brand identity in place. Different logos were being used on social media platforms causing potential confusion among followers as to what site they were using.

A new logo was developed by wsmedia. A simple effective unit that can be used across all formats with no editing required. This, along with consistency in graphics used on the site, instantly created a strong identity for the brand while still focusing on the well-established name of the site.